Les Simmons Joins Precision in Dubai

Vastly experienced professional clicks with British refrigeration manufacturer

Precision has appointed Les Simmons as Managing Director of the company’s Middle East sales office in Dubai.

Les is one of the catering equipment industry’s best known faces, having worked with some of its top refrigeration brands, including Scotsman and Hoshizaki, for over thirty years.  Most recently he has represented Gram Hoshizaki in the Middle East.   

He retired in December 2016 – and decided it wasn’t for him.  “I still have fire in my belly,” he says.  He soon found he had several job offers, but Precision was the one that appealed most.  “I met Nick Williams (Precision’s Managing Director) about four years ago and we clicked.  Of course his father Mike is a legend in the industry.  What I like about Precision is the positive attitude throughout the organisation, the quality of the equipment, the impressive R&D, and the fact that they really listen to their customers.  It’s my type of company.” 

Nick Williams is delighted to welcome Simmons to the Precision family.  “Our brand is still relatively new to the Middle Eastern market,” he says.  “However, we’ve made great inroads over the past couple of years, supplying equipment to some of the region’s leading hotels, restaurants and fine dining establishments.

“Les has vast experience and knowledge of the Middle East market and we plan to build on this foundation to establish Precision as the "go to" company for quality refrigeration in the region.” 

Les says, “I’m going to enjoy promoting and selling top quality, British made refrigeration. Precision offers a full range and that’s important - in the Middle East companies prefer the ‘one stop shop’.”

Les can be reached via email at